Cookie Policy

Last updated: December 2024

1. Introduction

This Cookie Policy describes the types of cookies and similar technologies used by the website pricentia.com (hereinafter “Website”), operated by Pricentia (hereinafter “Controller” or “we”).

This policy supplements our Privacy Policy and provides detailed information about how we use cookies and similar technologies to enhance your browsing experience.

2. What Are Cookies?

Cookies are small text files that websites send to the user’s browser, where they are stored and retransmitted to the same websites on subsequent visits.

2.1 Cookie Classification

Cookies can be classified based on:

3. Types of Cookies We Use

Our Website uses the following categories of cookies:

3.1 Technical Cookies (Necessary)

These cookies are essential for the proper functioning of the Website and cannot be disabled. They ensure basic functionality such as page navigation, security, and respecting your privacy preferences.

Legal basis: Legitimate interest of the Controller (Art. 6.1.f GDPR) — No consent required.

Cloudflare Turnstile

We use Cloudflare Turnstile as an anti-bot protection system on our forms. This service may set technical cookies necessary to verify that interactions come from human users rather than automated systems.

3.2 Functionality Cookies

These cookies enable the Website to provide enhanced functionality and personalisation, such as remembering your preferred language or region.

Legal basis: User consent (Art. 6.1.a GDPR)

3.3 Analytics Cookies

These cookies allow us to collect aggregated information about how users interact with the Website, helping us improve performance and user experience.

Legal basis: User consent (Art. 6.1.a GDPR)

Google Tag Manager (GTM)

We use Google Tag Manager to efficiently manage website tags. GTM itself does not collect personal data but facilitates the activation of other tags that may do so, based on your consent preferences.

3.4 Profiling and Marketing Cookies

These cookies are used to track user navigation in order to create profiles based on their preferences, habits, and choices, and to display personalised advertisements.

Legal basis: User consent (Art. 6.1.a GDPR)

3.4.1 Google Ads

3.4.2 Meta (Facebook/Instagram)

3.4.3 Microsoft Advertising (Bing Ads)

3.4.4 Twitter/X

3.4.5 LinkedIn

3.4.6 TikTok

3.4.7 Other Advertising Networks

4. Google Consent Mode v2

Our Website implements Google Consent Mode v2, a feature that adapts the behaviour of Google tags (Analytics, Ads, etc.) based on the user’s consent choices.

4.1 How It Works

When you first visit our Website:

1. Default state: All consent parameters are set to “denied”
2. Cookie banner: You are shown a banner to express your preferences
3. Consent update: Based on your choices, parameters are updated accordingly

4.2 Consent Mode Parameters

4.3 Cookieless Mode

If you deny consent to analytics and/or marketing cookies, Google Consent Mode still allows the collection of aggregated and anonymous data (without cookies) to:

• Measure advertising campaign effectiveness
• Model conversions without identifying individual users

This mode respects your privacy while still allowing us to understand the overall effectiveness of our website.

5. Third-Party Cookies

Our Website may include features and services provided by third parties, which may set their own cookies on your device. These cookies are subject to the respective privacy policies of the third-party providers.

5.1 Google LLC (Analytics, Ads, Tag Manager)

Google may collect data through its services integrated into our Website.

Useful links:

• Google Privacy Policy
• How Google uses data
• Google Ads Settings
• Google Analytics Opt-out

5.2 Meta Platforms Inc. (Facebook, Instagram)

Meta may collect data through the Pixel integrated into our Website.

Useful links:

• Meta Privacy Policy
• Meta Cookie Information
• Facebook Ad Preferences

5.3 Microsoft Corporation (Bing Ads)

Microsoft may collect data through the UET tag integrated into our Website.

Useful links:

• Microsoft Privacy Policy
• Microsoft Personalised Ads

5.4 Twitter/X Corp.

Twitter/X may collect data for targeted advertising.

Useful links:

• Twitter/X Privacy Policy
• Personalisation Settings

5.5 LinkedIn Corporation

LinkedIn may collect data through the Insight Tag integrated into our Website.

Useful links:

• LinkedIn Privacy Policy
• LinkedIn Ad Preferences

5.6 TikTok (ByteDance Ltd.)

TikTok may collect data through the Pixel integrated into our Website.

Useful links:

• TikTok Privacy Policy
• TikTok Ads and Your Data

5.7 Cloudflare Inc. (CDN and Security)

Cloudflare provides security and performance services for our Website.

Useful links:

• Cloudflare Privacy Policy

6. Managing Your Cookie Preferences

6.1 Through Our Website

You can manage your cookie preferences at any time:

Changes to preferences are applied immediately. The page may reload to correctly apply the new settings.

6.2 Through Your Browser

You can also manage cookies through your browser settings:

Note: Disabling certain cookies may affect some features of the Website.

6.3 Specific Opt-outs for Third-Party Services

7. Data Retention

Data collected through cookies is retained for the time strictly necessary to achieve the purposes for which it was collected, as indicated in the cookie duration table above.

At the end of the retention period, data will be deleted or irreversibly anonymised.

8. Updates to This Cookie Policy

We reserve the right to modify this Cookie Policy at any time. Any changes will be published on this page with an updated “Last updated” date.

We encourage you to check this page periodically to stay informed about any changes.

9. Contact Us

For any questions or clarifications regarding this Cookie Policy or to exercise your rights, you can contact us:

Email: [email protected]

For complete information about how we process your personal data, please see our Privacy Policy.

10. Legal References